Science Communication Training Workshop with Nancy Baron
Have you ever wondered how to communicate your science to the general public? How to engage the media and other audiences while conveying your message?
The Centre for Applied Conservation Research and Faculty of Forestry hosts Nancy Baron, renowned science communication educator, to answer these questions and more in an evening public lecture meant to get environmental and conservation scientists ‘out of the Ivory Tower’ and to become more effective at communicating their research to media professionals and the general public.
About the Speaker:
Nancy Baron is the lead communications trainer for the Aldo Leopold Leadership Program, which aims to teach academic scientists, graduate students and post-docs how to communicate with journalists, policymakers and the public. As a zoologist and science writer, Nancy knows research from academic, professional and public perspectives and has received international recognition for her accomplishments in science communication and education.
Vancouver-based for several years, Nancy completed an interdisciplinary MSc in global marine studies at UBC, has worked as Director of Education for the Vancouver Aquarium, as natural sciences columnist for The Vancouver Sun, has appeared on-screen as an environmental columnist for Global TV and as a host of natural history documentaries for the Discovery Channel. Nancy has received the National and Western Magazine awards in science communication and repeated Canadian Science in Society awards. In addition to leading the Aldo Leopold Leadership Program, Nancy currently acts as Ocean Science Outreach Director for SeaWeb and COMPASS (Communication Partnership for Science and the Sea).
More information about Nancy’s approach to science education:
A recent story in Nature, Outreach: Meet the press, discusses science communication and workshops led by Nancy. Also see Nancy’s recent Commentary in Nature on science communication and leadership (Nature 468, 1032-33).
Escape from the Ivory Tower
In August 2010, Nancy Baron released a book based on her experiences helping scientists communicate their research. Escape from the Ivory Tower: A Guide to Making Your Science Matter teaches scientists what journalists and policymakers want from them, how to form a clear message, and how to be interviewed.
Excerpts from Escape from the Ivory Tower: A Guide to Making Your Science Matter, as well as case studies and exercises on science communication are available on Nancy’s website.